Pick Zoho CRM if…
Pick Zoho if you need 40+ apps under one login.
- You already run Zoho One — Desk, Books, Campaigns, Projects
- Your team is global and needs 24×5 multi-language support
- You have an admin or a partner to build custom modules
Three reasons teams pick Cratio over the alternatives.
Not a feature list. Three design choices the others didn't make — because they weren't built for Indian sales.
Cratio vs the four alternatives — one table.
Ten decision axes for Indian sales teams. Every cell is lifted from the four 1-vs-1 pages, which cite the competitor's own pricing, FAQ or integrations page.
Starting price
Cratio Pro
₹399 / user / mo (annual · 50% off launch)
Zoho Professional
₹1,400 / user / mo
Bigin Premier
₹900 / user / mo
Kylas Elevate
₹12,999 / mo flat · unlimited seats, capped data
Runo
₹599 + ₹149 WhatsApp = ₹748 effective
WhatsApp team inbox
Cratio Pro
Native BSP — inbox, campaigns, chatbot, templates
Zoho Professional
Templates from a CRM record only
Bigin Premier
Per-record send only
Kylas Elevate
Via Gupshup / Gallabox partner
Runo
₹149/user add-on · bulk send "under development"
SIM-native call logging
Cratio Pro
Native — Flutter app logs + records personal-SIM calls
Zoho Professional
Via PhoneBridge partner (~₹1,500/user extra)
Bigin Premier
Via PhoneBridge partner (~₹1,500/user extra)
Kylas Elevate
Via Exotel / Knowlarity (~₹1,500/user extra)
Runo
Native — core strength
Indian lead portals
Cratio Pro
Native: IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, FB
Zoho Professional
No first-party connectors; Zapier / webhooks
Bigin Premier
IndiaMART + Shopify; others via Toppings
Kylas Elevate
No first-party listing for Indian portals
Runo
₹5,000 per integration (or DIY via open API)
Workflow automation
Cratio Pro
Visual builder + prebuilt library (Pro)
Zoho Professional
80 rules/module cap on Pro; unlimited only on Enterprise
Bigin Premier
50 advanced rules (Premier), 100 (Bigin 360)
Kylas Elevate
Included; rule-count depth not public
Runo
Follow-up reminders + allocation rules only
Record cap at entry plan
Cratio Pro
No published cap at Pro
Zoho Professional
Standard record caps per module
Bigin Premier
100,000 (Premier) → 1,000,000 on Bigin 360
Kylas Elevate
100,000 (Elevate) → Exceed tier (vendor-only)
Runo
Not published
Onboarding
Cratio Pro
In-house team, 1:1, free for switchers
Zoho Professional
Zoho Certified Partner; ₹40k–₹2L typical
Bigin Premier
Self-serve; "setup in 30 minutes"
Kylas Elevate
Self-serve; tier-gated support
Runo
Self-serve; guided onboarding is a paid add-on
Support channels
Cratio Pro
WhatsApp + phone + email (India hours)
Zoho Professional
Classic support (global); Premium is paid
Bigin Premier
Email + chat
Kylas Elevate
Email + chat
Runo
Email; phone behind premium
Mobile app
Cratio Pro
Flutter app — iOS + Android, SIM-native
Zoho Professional
CRM app; no SIM logging
Bigin Premier
CRM app; no SIM logging
Kylas Elevate
CRM app; no SIM logging
Runo
Mobile-first — SIM calling is the product
Minimum seats / contract
Cratio Pro
None on Pro · 5-user minimum on Growth
Zoho Professional
1 user
Bigin Premier
1 user (Free for 1)
Kylas Elevate
Flat org fee — seats unlimited
Runo
1 user
Sources: zoho.com/crm, bigin.com/pricing, softwaresuggest.com/kylas, getapp.com/kylas, runo.ai/pricing + FAQ + integrations. All fetched April 2026. Full citations on each 1-vs-1 page.
What you'd actually save, year one.
Pick the CRM you're evaluating today, drag the slider to your team size. Every number is lifted from the 1-vs-1 page for that competitor.
Cratio Pro vs Zoho Professional
Drag the slider to your team size.
Team size10 users
5 users100 users
Zoho Professional + Exotel + onboarding
Zoho Professional license
₹1,400 × 10 × 12
₹1,68,000
Telephony add-on (Exotel / Ozonetel)
₹1,400 × 10 × 12
₹1,68,000
Zoho Certified Partner onboarding (one-time)
typical SMB fee
₹40,000
Year 1 total₹3,76,000
3-year total₹10.48 lakh
CRATIO PRO
Cratio Pro
Cratio Pro license
₹399 × 10 × 12
₹47,880
Telephony + WhatsApp Inbox
bundled
₹0
In-house onboarding
free for switchers
₹0
Year 1 total₹47,880
3-year total₹1.44 lakh
Zoho Professional ₹1,400/user/mo (zoho.com/crm, April 2026). Telephony ~₹1,400/user/mo is a typical Exotel / Ozonetel rate. Partner onboarding ₹40,000 is a common SMB midpoint. 18% GST extra.
When one of them is actually the right call.
We'd rather tell you the truth than lose your trust later. Four buyer shapes where we'd point you at the competitor — not us.
Pick Bigin by Zoho if…
Pick Bigin if you're solo, validating, and under 500 records.
- Bigin Free at ₹0 for 1 user / 500 records is genuinely unmatched
- You already live in Zoho Books, Invoice or Campaigns
- You only need a visual pipeline, <500 deals a year
Pick Kylas CRM if…
Pick Kylas if you run 25+ seats on a static database.
- Your database won't cross 1 lakh records in 2–3 years
- Finance wants a flat monthly invoice over per-seat billing
- You don't need WhatsApp depth or SIM call logging
Pick Runo if…
Pick Runo if you're a 2–5 person outbound-only team.
- Your only job is dial-log-record-reassign
- No multi-pipeline, no visual workflows, no portal ingestion
- Zero learning curve matters more than feature depth
Pick Cratio if…
Pick Cratio for everything else.
- 5–100 seat teams that need CRM + calling + WhatsApp on one bill
- Leads from IndiaMART, 99acres, JustDial, Facebook — native, no fees
- Reps call from personal SIMs and managers need those calls logged
- You want a human onboarding — not a help doc
Switching from any of these? We handle the move.
Most teams finish migration in under a week. One call thread, one go-live plan, done by our team — not yours.
1
Share an export
CSV from Zoho, Bigin, Kylas or Runo — contacts, deals, pipelines, custom fields, stages. An admin-level export is enough to start.
2
We map the schema
Our team maps modules, pipelines, custom fields and workflows to Cratio. You review; we adjust. No Deluge or Blueprint rewrites on your side.
3
Go live in days
Data loads, IndiaMART / 99acres / JustDial / Facebook feeds reconnect natively, WhatsApp number activates on our BSP, team trained. Most teams are live inside a week.
The switcher offer
- Free migration — schema mapping + data load + integrations
- 2 months free on Cratio Pro
- Dedicated onboarding manager for the switch week
- WABA number port handled by our team
Book a migration callSwitch in days, not months.
FAQ
Questions hub visitors ask us.
The honest answers, up front.
At apples-to-apples comparison, yes — for the teams this page is written for (5–100 seats, WhatsApp + calling + portal leads). Cratio Pro is ₹599/user/mo all-in. Zoho Professional is ₹1,400 before Exotel and a partner. Bigin Premier is ₹900 before Exotel. Kylas Elevate is cheaper on pure seats above 22 users, but adds a BSP and telephony on top. Runo is ₹599 + ₹149 WhatsApp + ₹5,000 per Indian portal integration. The savings tabs above let you plug in your team size.
Based on publicly available information as of April 2026. Every claim on this page is cited on the corresponding /compare/cratio-vs-{competitor} page with source URLs and fetch dates. Zoho, Bigin, Kylas and Runo are trademarks of their respective owners. Cratio does not claim any affiliation with any of them. Your actual experience and pricing may vary.