Trusted by finance teams across India
From single-product DSAs to multi-product broking houses and insurance majors.
This is what multi-product telecalling chaos looks like.
Four failures, on every Indian finance floor, right now.
The features your RM, DSA, or agent opens every day.
Five capabilities your finance sales head uses every week — shipped in one product, not bolted on.
See every loan pipeline side-by-side.
- One Kanban per product — home loan, personal loan, gold loan — with stages you define
- Filter by RM, DSA, branch, or source in one click
- Drag a file to "Disbursed" and the workflow fires the confirmation WhatsApp
Six ways finance teams run Cratio.
Every finance floor runs slightly differently. Pick your line of business above to see how the cards apply to lending, insurance, or broking.
Product-wise + branch-wise distribution
Route home loan enquiries to the home-loan desk, personal loans to the PL team, gold loans to the branch RM.
- Rules run on source, product, city, ticket size, or round-robin
- Round-robin within a product, or by RM availability
- No manual assignment — leads land on the right desk in seconds
RM / DSA targets & leaderboard
Calls, talk time, first-response, logins, and disbursements per rep — all in one dashboard.
- Live leaderboard, no spreadsheets or BI tools
- Drill into any RM to see open files, dispositions, missed callbacks
- Branch-manager view: targets vs. actuals, file-wise
Product-specific drip nurture
Separate follow-up cadences per product and stage — communication stays relevant.
- Home-loan applicants don't receive personal-loan messaging
- Stage-specific templates: KYC pending, awaiting sanction, post-disbursal
- Auto-pause when the borrower replies — the rep takes over from there
KYC → sanction → disbursement workflow
Define stages for each loan product and track every file clearly.
- Custom stages per product (HL, PL, gold loan, LAP)
- Actions trigger at each move — WhatsApp nudges, RM tasks, branch-head alerts
- SLA breach? File auto-escalates to the branch manager
Walk-in + branch-visit capture
Capture branch walk-ins and DSA field-event leads in seconds — not later in Excel.
- Mobile quick-add: name, mobile, product, source — done in 15 seconds
- Bulk upload from event lists or DSA Excel sheets
- Same pipeline, same routing rules, same reports
WhatsApp-driven document collection
Run KYC and sanction follow-ups on WhatsApp without chasing borrowers from personal numbers.
- Approved templates for PAN, Aadhaar, payslips, and bank statements
- Borrower replies and uploads in the same thread, filed against the lead
- Auto-reminder fires if documents aren't received within SLA
How Cratio runs finance sales in four steps.
Capture → Distribute → Qualify → Close. Every step instrumented, nothing falls through.
Capture
Paisabazaar for home loans, PolicyBazaar for health covers, Facebook Lead Ads for demat openings — all funnel into one inbox. Walk-ins and Excel lists load in seconds.
Distribute
Rules run on source, product, city, ticket size, or round-robin. Product-specific DSAs see only their lines; branch managers see their branch.
Qualify
The rep's phone rings the borrower — call recorded, disposition captured. WhatsApp template fires for PAN, Aadhaar, and payslip collection. No more doc chases over personal WhatsApp.
Close
Custom stages for loan files, policy applications, and demat openings. Workflows fire renewal, cross-sell, and anniversary nudges without the rep having to remember.
The finance teams we serve.
From a 20-DSA home-loan shop to a 150-RM broker desk — one CRM, transparent ₹ pricing, every major Indian aggregator connected.
Generic CRM bends. Cratio is shaped for Indian finance teams.
Finance sales runs on product-wise pipelines, the rep's own phone, and WhatsApp doc flows. Most CRMs were built for enterprise B2B and bolt these on. Cratio ships them in the box.
Questions finance sales heads ask.
Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.