Trusted by 150+ education companies across India
From small coaching centres to 1,000+ employee institutes.
This is what admissions chaos actually looks like.
Four failures, on every Indian counsellor floor, right now.
How Cratio runs admissions in four steps.
Capture → Distribute → Engage → Convert. Every step instrumented, nothing falls through.
Capture
Shiksha, Collegedunia, Facebook Lead Ads, your website form — all land in one inbox. Walk-ins and Excel lists load in seconds.
Distribute
Rules run on source, course, city, qualification, or round-robin. No more "who's calling this one?"
Engage
Counsellor's phone rings the student — call recorded, disposition captured, next follow-up scheduled. WhatsApp template goes out in the same flow.
Convert
Automated nudges across WhatsApp and email keep warm leads warm. No counsellor has to remember who to chase on Tuesday.
The features your counsellor team opens every day.
Five capabilities your admissions head uses every week — shipped in one product, not bolted on.
See every enrolment pipeline side-by-side.
- One Kanban per course with stages you define
- Filter by counsellor, branch, or source in one click
- Drag a lead to "Enrolled" and the workflow fires the confirmation WhatsApp
Six ways admissions teams run Cratio.
Every admissions team runs slightly differently. Here's how the most common workflows run inside Cratio.
Course-wise lead distribution
Route MBA enquiries to MBA counsellors, NEET enquiries to NEET counsellors.
- Rules run on source, course, city, qualification, or round-robin
- Round-robin within a course, or by counsellor availability
- No manual assignment — leads land on the right desk in seconds
Counsellor targets & leaderboard
Calls, talk time, first-response time, and enrolments per counsellor — all in one dashboard.
- Live leaderboard, no spreadsheets or BI tools
- Drill into any counsellor to see open leads, missed callbacks, dispositions
- Admissions-head view: targets vs. actuals, course-wise
Course-specific drip nurture
Separate follow-up cadences per course and stage — communication stays relevant.
- MBA applicants don't receive B.Tech messaging
- Stage-specific templates: enquiry, post-counselling, awaiting application, awaiting interview
- Auto-pause when the student replies — the counsellor takes over from there
Admission workflow
Define stages for each course and track every enquiry clearly.
- Custom stages: enquiry → counselling → application → interview → enrolment
- Actions trigger at each move — WhatsApp nudges, counsellor tasks, admissions-head alerts
- SLA breach? Lead auto-escalates to the head counsellor
Walk-in & offline lead tracking
Capture walk-ins at the counter and outreach-event leads in seconds — not later in Excel.
- Mobile quick-add: name, mobile, course, source — done in 15 seconds
- Bulk upload from event lists or referral spreadsheets
- Same pipeline, same routing rules, same reports
Drop-off recovery on WhatsApp
Re-engage students who went silent after counselling — before they enrol elsewhere.
- No-contact 3+ days? Approved template auto-fires with a slot or scholarship nudge
- Single thread on the student's number — no chasing from personal WhatsApp
- Auto-pause the moment the student replies; the counsellor takes over
The admissions teams we serve.
From a 12-counsellor test-prep centre to a 500-seat institute — one CRM, transparent pricing, every major Indian lead portal.
Generic CRM bends. Cratio is shaped for admissions.
A counsellor team runs on course pipelines, WhatsApp, and the counsellor's own phone. Most CRMs were built for enterprise B2B and bolt these on. Cratio ships them in the box.
Questions admissions heads ask.
Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.