Built in India. For India's sales teams.
Since 2011, we've been building CRM that fits how Indian teams actually sell — not how Western textbooks say they should.
We started because we couldn't find what we needed.
Cratio Software was founded in Chennai in 2011. The first few years were spent building general-purpose CRM — we were good at it, but something felt off.
In 2013, working closely with real estate brokers and education institutes across India, we hit the same wall every time. Leads came from IndiaMART, JustDial, and 99acres. Calls happened on SIM cards, not VoIP. Follow-ups happened on WhatsApp. None of the CRMs we evaluated — Indian or global — handled any of this natively.
So we stopped adapting foreign tools and built one from the ground up, for Indian sales reality. Today, 1,000+ companies use Cratio to capture every lead, track every call, and close deals on WhatsApp — without stitching three tools together.
Cratio Software founded in Chennai.
Pivoted to India-first CRM after seeing how local SMBs actually sell.
1,000+ customers. 50-person team. Bootstrapped. Still Chennai.
We didn't translate a Western CRM. We built one for how India sells.
Leads come from portals
IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia — not email forms or LinkedIn campaigns.
Conversations happen on WhatsApp
Every follow-up, negotiation, and document share — your customers are already there. So is Cratio.
Calls happen on SIM
Your telecallers use SIM cards, not VoIP dialers. Mobile call tracking had to be native, not bolted on.
Purpose-built for India.
Built to last.
One platform for every Indian sales team.
Give every Indian SMB a single tool to capture leads from any portal, call on any network, and follow up on WhatsApp — without managing three separate subscriptions.
The default CRM for India's inside sales teams.
Every real estate broker, education counselor, and BFSI telecaller in India running their sales pipeline on Cratio.
How we build. Why we build it.
Customer obsession
We talk to customers every week. Every roadmap decision starts with a support ticket or a customer call — not a competitor feature list.
Built to last
Bootstrapped and self-funded since day one. We grow on revenue, not funding rounds — which means we build for the long run.
Indian-first, always
Portal integrations, WhatsApp, SIM call tracking — we prioritise what Indian teams actually use, not Western feature checklists.
Ship weekly
We release every week. Small, stable, customer-requested improvements — not big-bang launches that break things.
50+ people in Chennai, building Cratio every day.
See why 1,000+ Indian sales teams chose Cratio.
Walk through the platform with our team — pricing, setup, fit.