Ready for Call Centers · Live in 7 days

Not just a dialer.

The CRM your telecalling team runs on — calls, follow-ups, and targets in one place.

Auto-assign leads, call from your phone, track every conversation, and manage follow-ups — all in one system built for high-volume telecalling teams.

15+ years of CRM experience · Built for high-volume telecalling teams · 1,00,000+ sales users

Today's calls · Mumbai team

LIVE

1,247 calls

+18% DoD

Sneha K.184 · 2h 14m · 62%

Rohan M.156 · 1h 48m · 58%

Priya N.142 · 2h 02m · 67%

Aditya S.128 · 1h 30m · 54%

Kavya R.102 · 1h 22m · 49%

9:41●●● 4G

OUTGOING · LOGGED

VR

Vikram R.

Home loan · IndiaMART

02:14

DISPOSITION

Hot

Callback

Not now

Today's callbacks

12 scheduled

11:00 AM · DUE NOW

Meera S.

Home loan rate quote

1:30 PM · DUE NOW

Karthik V.

Pricing follow-up

3:00 PM · SCHEDULED

Anjali R.

Reschedule confirm

4:45 PM · SCHEDULED

Faizal K.

Document collection

LIVE · 32 telecallers on calls

Trusted by Indian telecalling teams across the country

Finkurve Financial Services

Continental Immigration

Finkurve Financial Services

Continental Immigration

The problem

Where telecalling teams lose performance

Four gaps that reduce connections and conversions every day.

01

Leads are not acted on fast enough.

Leads sit in sheets, CRMs, or multiple tools. Telecallers don't get them instantly. Delay the first call → connection rate drops.

02

Calling happens, but not tracked properly.

Telecallers call from phones, but outcomes are not logged consistently. No clear view of attempts, talk time, or results. Managers can't see what's really happening.

03

Follow-ups break after the first call.

"Call later", "not reachable", "interested" — but no structured follow-up. Callbacks are missed or delayed. Hot leads turn cold.

04

No real-time view of team performance.

Targets exist, but tracking is manual. Who is behind? Who is idle? By the time reports come, the day is already lost.

Every lead lands in Cratio. Every call gets tracked. One system of record.

Every lead lands in one system of record.

Campaigns load from Excel, APIs, and lead portals. Telecallers dial from the SIM-based mobile dialer — Cratio logs every call, captures every disposition, and runs the reports your team needs.

See all 15 integrations

7 LEAD SOURCES

IndiaMART

B2B ENQUIRIES

Facebook Lead Ads

LEAD FORMS

Google Ads

WEB + ADS

Website & landing pages

OWNED FORMS

JustDial

LOCAL SEARCH

Bulk Excel upload

CAMPAIGN LISTS

API / Webhooks

PUSHED FROM EXTERNAL SYSTEMS

CRATIO

Lead hub

247

LEADS / MIN

1.3s

ROUTING

SALES PIPELINE · LIVE

Live

6

₹0 L

Ramesh Kumar

02:14

Sita Patel

01:42

Anjali R.

04:08

Karthik V.

03:31

Meera S.

02:58

Arjun P.

05:12

Callback

5

₹0 L

Pooja M.

Scheduled

Nikhil T.

3 PM

Divya N.

4 PM

Karan S.

Tomorrow

Ananya G.

5 PM

Sold

4

₹0 L

Rohit M.

Closed ✓

Vikram J.

Closed ✓

Priya N.

Closed ✓

Rahul K.

Closed ✓

Lost

2

₹0 L

Sunita R.

Not interested

Sandeep P.

Wrong number

7

Indian lead sources

out-of-the-box, no dev

0

spreadsheets

leads land native in CRM

1.3s

median routing time

territory-aware assignment

100%

sources unified

one pipeline, one report

The playbook

How high-performing telecalling teams run

Assign → Call → Follow up → Track. Every lead gets action. Every call is measured.

01

Assign

Leads reach telecallers instantly

Leads are auto-distributed by campaign, team, or round-robin. No waiting. No manual allocation.

02

Call

Call from phone — tracked automatically

Telecaller calls using their phone. Call is logged, recorded, and tied to the lead with a disposition captured at the end.

03

Follow up

Callbacks are scheduled and tracked

Reminders ensure no callback is missed. Overdue follow-ups are clearly visible.

04

Track

Performance visible during the day — not after

Managers see calls, talk time, and targets live. Act before the day is lost.

The product

The features your telecalling team uses every day

Built for speed, volume, and visibility.

No idle time between calls

Auto-assign leads instantly
Campaign-wise or round-robin distribution
Telecallers always have the next lead ready
Skip-and-reassign for unanswered leads
Priority lanes for hot or returning leads

app.cratio.com/pipeline

MTD · Q2 FY26

Live call queue

All

Mumbai

Delhi

BLR

Live queue18

18 active

Ramesh K.

JustDial

Inbound02:14

Sita P.

Facebook

Outbound01:42

On-hold9

9 on hold

Anjali R.

Google

Inbound04:08

Karthik V.

IndiaMART

Outbound03:31

Callback24

24 pending

Pooja M.

JustDial

MissedScheduled

Closed142

142 today

Nikhil T.

Google

ClosedResolved

What you can do

How telecalling teams use Cratio

Every telecalling team runs slightly differently. Here's how the most common workflows run inside Cratio.

Campaign-wise lead distribution

Distribute leads automatically based on campaign or source.

Telecaller targets & leaderboard

Track daily calls, talk time, connections, and performance per agent.

Disposition-based follow-ups

Set next action based on call outcome — callback, interested, not reachable.

Callback management

Ensure every follow-up happens on time — no missed leads.

High-volume calling flow

Keep telecallers continuously engaged with ready-to-call leads.

Seamless WhatsApp messaging

Leads respond faster on WhatsApp. Send follow-ups and updates — all tracked under one lead.

CUSTOMER STORY

"

Before Cratio, our telecallers worked out of phones for calls, Excel for campaigns, and personal WhatsApp for follow-ups. Within two months every lead lived on one record — the call, the disposition, the WhatsApp reply, the conversion. Supervisors stopped rebuilding reports at night, and our managers can finally see what's happening in real time.

HS

Vikram Nair, Head of Operations, Axialign Services, Bangalore

RESULTS

Telecallers on one dashboard

50

Campaigns running in parallel

8

Reports rebuilt at EOD

0

Proof

The telecalling teams we serve.

Built for Indian telecalling teams that need speed, structure, and visibility — without losing the ground-level agent flow.

20+

agent telecalling teams

15+ years

serving Indian sales teams

Built-in

Call tracking, follow-ups, and WhatsApp — no add-ons

Why Cratio

Generic CRM bends. Cratio is shaped for telecalling teams.

A call center runs on speed, volume, and tracking — not just pipelines. Most CRMs were built for generic B2B and bolt these on. Cratio ships them ready.

Generic CRM bends. Cratio is shaped for telecalling teams.
Capability	Generic CRM	Cratio Call Center CRM
Lead distribution	Manual or delayed	✓Instant, rule-based distribution
Call tracking	Not built-in or external tools	✓SIM-based calling with auto logging
Call outcomes (disposition)	Not structured	✓Mandatory outcome after every call
Callback tracking	Manual reminders	✓Scheduled callbacks with alerts
Telecaller targets	Excel or separate tools	✓Built-in targets and leaderboard
Talk time & connection tracking	Not available	✓Track calls, connected %, talk time
Follow-up visibility	Limited	✓Overdue and pending follow-ups visible
WhatsApp follow-ups	External tools	✓Integrated messaging

FAQ

Questions call center teams ask

Still stuck? Write to support@cratio.com or book a 20-minute walkthrough.

Yes. Leads are auto-distributed based on campaign, team, or round-robin rules.

Run your call center on the CRM that plugs into your dialer.

CRM, disposition workflow, WhatsApp — bundled for Indian call-center ops. Works with the cloud telephony stack your agents already run.