In 30 seconds
- You expect your contact/lead database to grow past 100,000 records within 2 years.
- You want WhatsApp as a shared team inbox — not a partner integration you configure with Gupshup or Gallabox.
- Your reps call from personal SIMs and you want those calls logged natively, not through Exotel/Knowlarity.
- Your leads come from IndiaMART, 99acres, MagicBricks, JustDial, Housing.com, TradeIndia or Facebook Lead Ads.
- You want predictable per-user pricing — not a step-function upgrade when you cross a cap.
- You run 25+ seats on a stable, relatively small database (under ~1 lakh records, unlikely to grow).
- Your sales motion doesn't lean hard on WhatsApp or native mobile SIM call tracking.
- You want a truly flat monthly org fee for budgeting simplicity and your finance team values that above all else.
- You're happy to separately contract a BSP (Gupshup / Gallabox) and a telephony vendor (Exotel / Knowlarity / MyOperator) as needed.
At a glance
Nine dimensions that matter for Indian SMB sales teams.
5 reasons teams switch from Kylas
Every claim below cites a public source — GetApp, SoftwareSuggest, or Kylas's own pages. Fetched April 2026.
'Unlimited' is on seats. Your database is capped at 100,000 records.
Kylas Elevate is listed at ₹12,999/month flat with 'unlimited users' and a 100,000 expandable record ceiling. The free Embark tier is capped at 1,000 records. Every tier has a cap — unlimited applies to seats only, not data.
A 20-user team generating 200 leads a day across IndiaMART, Facebook and 99acres hits the 1-lakh cap inside 12–18 months of normal operation. That's not an edge case — that's the base case for any team with real lead velocity.
How Cratio handles it: Cratio Pro has no record cap as a pricing lever. You pay per user; records are not the meter.
The Exceed tier is opaque — no public INR price, no public feature list.
Kylas's public pricing shows two tiers: Embark (free) and Elevate (₹12,999/mo). The Exceed Enterprise tier appears only on GetApp's aggregator listing at ~$1,250/month (≈ ₹1,04,000/mo) with 'Contact vendor for details' — no feature breakdown. Buyers cannot comparison-shop.
That ~$1,250 figure is roughly 4–8× the Elevate tier. A step-function budget shock lands the moment you outgrow Elevate — and you can't model it before a sales call.
How Cratio handles it: Cratio publishes Pro pricing (₹599/user/mo) with the full feature list. Enterprise is quote-driven but the delta is named publicly — Custom Forms, Custom Integrations, Dedicated Account Manager.
WhatsApp in Kylas is a partner integration — not a native Business API team inbox.
Kylas's public integration list names Gupshup (5.0) and Gallabox (5.0) as WhatsApp-related partners — both are third-party BSP vendors. kylas.io/whatsapp-integration returns 404; kylas.io/whatsapp is a blog, not a product module. You buy Kylas, and then you separately contract a BSP.
Indian SMBs run 40–70% of sales conversations on WhatsApp. A partner-wrapped inbox fragments the rep's day across two vendor tools, and the conversation history lives partly outside Kylas.
How Cratio handles it: Cratio ships WhatsApp Inbox, Chatbot, Campaigns, Templates, Automation and Analytics natively on Pro. One vendor, one inbox, one bill.
No native mobile SIM call tracking. You rent telephony separately.
Kylas's calling integrations are Exotel, Knowlarity and MyOperator — all third-party cloud-telephony platforms. kylas.io/calling returns 404. Reviewer quote: 'Missing automated calling functionality' — Shrishti S., Sales Executive, 4-star, 28 Oct 2024, via SoftwareSuggest. Field reps calling from personal SIMs aren't auto-logged in Kylas.
Exotel / Knowlarity / MyOperator typically run ₹500–₹1,500 per user per month — a second invoice, and still no coverage for the conversations that happen off-platform on a personal SIM.
How Cratio handles it: Cratio's Mobile Tele Caller CRM + Mobile Call Tracking logs and records every personal-SIM call from the Flutter app, with post-call disposition. Cloud Telephony connector included. Both on Pro.
No first-party connectors for Indian lead sources.
Kylas's public integration listings on GetApp and SoftwareSuggest name Exotel, Knowlarity, Gupshup, Gallabox, MyOperator, Shopify, Gmail, Zapier, Mailchimp and Razorpay. They do not list IndiaMART, JustDial, 99acres, MagicBricks, Housing.com, TradeIndia or Facebook Lead Ads as first-party integrations. Reviewer quote: 'Third-party integrations could be enhanced for smoother compatibility' — Shrishti S., 28 Oct 2024.
For real estate, B2B services and SMB inside-sales, IndiaMART / 99acres / Facebook are the top of the funnel. DIY webhooks break silently when portals change payloads.
How Cratio handles it: Cratio ships native IndiaMART, JustDial, 99acres, MagicBricks, Housing.com, TradeIndia, Facebook Lead Ads and Google Forms connectors out of the box.
The cap at every level
Kylas publishes Embark and Elevate openly; Exceed is vendor-contact-only. Every cap below is from public aggregator listings as of April 2026.
Record cap (contacts)
Users
Storage
Email templates
Workflow automation
WhatsApp Business inbox
Mobile SIM call tracking
Indian portal connectors
Published INR price
Public feature list
Sources: softwaresuggest.com/kylas, getapp.com/customer-management-software/a/kylas, both fetched April 2026. Kylas's own pricing page (kylas.io/pricing) is JS-rendered and could not be fetched for independent verification during this research pass. Cratio column reflects cratio.com/pricing.
Where Cratio was built different
Kylas integrates WhatsApp, calling and lead sources through partners. Cratio ships them as one product.
Scenario A — seats only
Kylas wins here for small teams. We won't hide that. Kylas Elevate is ₹12,999/month flat regardless of user count; Cratio Pro is ₹599 per user per month. On pure seat math, the break-even is around 22 users.
Kylas Elevate: ₹12,999/month flat (SoftwareSuggest, April 2026). Cratio Pro: ₹599/user/month annual. 18% GST extra on both. Record-expansion pricing past the 1 lakh cap is not public and is not modelled here — see the 20-user / 3-year story below for the cap-hit scenario. Kylas annual-billing discount is not surfaced on any public page and is not modelled.
Scenario B — full stack (WhatsApp + call tracking bundled)
Once you need the triad, Cratio wins from user one. Kylas's flat fee is flat on seats — but you still pay a BSP (Gupshup / Gallabox) for WhatsApp and a telephony vendor (Exotel / Knowlarity) per user for calls.
Kylas Elevate: ₹12,999/month flat (SoftwareSuggest, April 2026). Gupshup / Gallabox BSP ~₹4,000/month is a typical SMB tier from vendor-published ranges and is directional — confirm with Cratio sales before ship. Exotel per-user rate ~₹1,500 is a directional list-price figure (April 2026); final quote varies by call volume. Cratio Pro: ₹599/user/month annual, WhatsApp Inbox and Mobile Call Tracking bundled. 18% GST extra. Multi-year totals assume flat renewal pricing — no discounts or record-expansion fees modelled.
20 users. 3 years. What happens when you hit the cap.
The calculator above is static. This is the realistic story — a 20-user team hits the 1 lakh record ceiling mid-Year 2 and is forced to Exceed.
Savings: ~₹16.7 lakh across 3 years — because no record cap means no step-function upgrade.
18% GST extra on both.
Exceed monthly figure of ~₹1,04,000 is converted from GetApp's published $1,250/mo (April 2026) at ~₹83/USD. Kylas does not publish Exceed INR pricing directly. Record-cap timing (mid Year 2) is a realistic estimate for a 20-user team running IndiaMART / 99acres / Facebook with 150–200 leads/day. If a Cratio sales reader has a confirmed INR sheet for Exceed, substitute the confirmed figure before ship.
Where Kylas still wins
We'd rather tell you the truth than lose your trust later. Kylas is a well-built product. Here are three buyer shapes where its pitch is economically honest.
Truly flat seat cost for static 25+ seat teams under 1 lakh records
If your team is 25–50 seats and your database will not cross 1 lakh records in the next 2–3 years, Kylas Elevate at ₹12,999/month flat is cheaper than Cratio Pro on pure seat math. At 40 seats, Cratio is ~₹2.9 lakh/year; Kylas is ₹1.56 lakh. If you don't need WhatsApp depth or native call tracking, this is a real advantage.
Predictable monthly fee for finance teams that value stability
The Kylas invoice is the same number every month regardless of seat churn. For static orgs with flat headcount and no seasonal scaling, that predictability is genuinely easier to budget than per-user billing.
Strong 'Indian CRM' brand and reviewer sentiment
Kylas scores 4.8/5 on GetApp (573 reviews) and 4.3/5 on SoftwareSuggest (252 reviews). Reviewers praise the pipeline UX and responsive support. It's a legitimate product — the weakness is structural (unlimited users with capped data), not incompetence.
Switch from Kylas — we handle the move
Most Kylas migrations finish in under a week. Contacts, companies, deals, pipelines — mapped by our team, not yours.
Share a Kylas export
Kylas supports CSV export for contacts, companies, deals, pipeline stages and quotations. An admin-level export is enough to start. No Kylas admin token or API handoff needed.
We map the schema
Our team maps contacts, companies, deals, pipelines and custom fields to Cratio. Workflows are rebuilt in Cratio's visual workflow builder — most Kylas automations map to our prebuilt library in one session. Quotation management maps to Cratio Enterprise (Custom Forms) — we'll flag this in your schema call so there are no surprises.
Go live
Data loads, integrations reconnect (IndiaMART, JustDial, 99acres, WhatsApp number on Cratio's native BSP), team trained. Most Kylas teams are running on Cratio inside a week.
- Free migration — we do the mapping and the data load
- Waive your remaining Kylas term
- 2 months free on Cratio Pro
- Free personalised onboarding from the Cratio team
Questions Kylas evaluators ask us
The honest answers, up front.
Based on publicly available information as of April 2026. Kylas pricing figures from third-party aggregators (GetApp, SoftwareSuggest) where marked. Kylas Exceed INR pricing is a conversion from GetApp's published USD figure and has not been independently verified with Kylas. Gupshup / Gallabox BSP and Exotel / Knowlarity telephony rates are directional. Trademarks are property of their respective owners.