Google Ads
Google Ads Lead Form assets let buyers submit their details without leaving the search results page. When they do, the lead lands in Cratio automatically — high-intent prospects captured at the exact moment of interest.
What you can do
Capture high-intent leads directly from Google search results
Lead Form assets appear inside your ad. Prospects submit their details without leaving Google — the highest-intent moment in the buying journey.
Leads arrive in CRM within seconds — no manual export from Google Ads
Google Ads pushes submissions to Cratio via webhook the moment they happen. No CSV downloads, no delayed imports.
Works alongside any Google Ads campaign without changes to targeting
Lead Form assets attach to existing Search and Demand Gen campaigns. No restructuring required.
Complements your landing pages — captures users who prefer not to click through
Some prospects won't click to your site. Lead Form ads capture them where they are, expanding your total lead volume.
How it works
Create a webhook in Cratio
Cratio gives you a webhook URL to receive Google Ads lead form data.
Add webhook delivery to your Lead Form asset
In Google Ads, open your Lead Form asset and paste the Cratio webhook URL under Lead delivery option → Webhook. Google Ads sends a test lead to confirm it's working.
In-ad form submissions become CRM leads
Every time a prospect fills out your Google Lead Form ad, the data is pushed to Cratio instantly — name, email, phone, and any custom questions.
How to set it up
Takes about 5 minutes. No code required.
Create a webhook in Cratio
Go to Settings → Integrations → Webhooks. Click + New Webhook, choose Google Ads as the source, and copy the webhook URL.
Log into Google Ads
Sign in at ads.google.com.
Open or create a Lead Form asset
Go to your campaign → Assets → Lead forms. Create a new lead form or open an existing one.
Add webhook delivery
In the lead form settings, scroll to Lead delivery option → Webhook. Paste your Cratio webhook URL. Enter any string for the Google Key field (e.g., your workspace name). Click Send test data.
Map fields in Cratio
Check the webhook logs in Cratio for the test payload and map fields (FULL_NAME, EMAIL, PHONE_NUMBER, etc.) to your CRM fields.
Save and publish
Save the lead form asset and attach it to your campaign.
Fields synced
How Google Ads fields map to your Cratio CRM fields.
Any unmapped or custom fields are saved to the lead's Notes automatically — no data is lost.
Frequently asked questions
Troubleshooting
Common issues and how to fix them.
