Feature · Lead capture

Every portal, missed call, and WhatsApp — into one inbox.

IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, and Facebook Lead Ads land in Cratio the moment they arrive. Missed calls and WhatsApp inbound log themselves. No tab-switching, no copy-paste.

Every portal · One inbox
IMIndiaMART
9999acres
JDJustDial
MBMagicBricks
Facebook
WhatsApp
Cratio CRM · Unified feed
147 leads today · 0 duplicates
SYNCED

Why it matters

Indian sales teams juggle 5–7 portals plus calls plus WhatsApp. Lose a lead once and a competitor is already calling.

Outcome
7 portals

Native, not duct-taped

IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, and Facebook Lead Ads are built-in connectors. Fields map correctly the first time — property type, budget, location, requirement.

Outcome
47% faster

First response on every lead

Captured leads land in a rep's queue the second they arrive. Routing, alerts, and mobile push happen without a human in the middle.

Outcome
0 duplicates

Same lead, same portal, caught once

Deduplication checks across portals and phone numbers before a new record is created. No two reps working the same enquiry.

How Cratio captures leads

Portal, phone, or WhatsApp — every lead channel shows up in the same place, tagged by source.

01 · Capability

Native Indian portal integrations

Not a generic webhook. Real connectors that understand IndiaMART's buyer categories, 99acres' property fields, and JustDial's enquiry types.

  • IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, Facebook Lead Ads
  • Portal fields map directly — budget, property type, city, requirement
  • Lead source is tagged automatically, filter any report by portal

Switching from a portal-native tool or a spreadsheet? Mapping is ready on day one

Every portal · One inbox
IMIndiaMART
9999acres
JDJustDial
MBMagicBricks
Facebook
WhatsApp
Cratio CRM · Unified feed
147 leads today · 0 duplicates
SYNCED
02 · Capability

Missed calls and WhatsApp inbound, as leads

A prospect calls once and drops off. Or messages on WhatsApp Business. Both get captured as leads — not lost in a call log or a chat thread.

  • Missed calls on your SIM-tracking number log as a new lead automatically
  • Inbound WhatsApp messages on a Business number create a lead with the conversation attached
  • Every inbound call — connected or missed — shows up with timestamp and rep ownership

The two lead channels every western CRM ignores

SLA timer · Rep inactivity
15:00
until SLA
0 minLead assigned
5 minFirst call
15 minSLA reminder
30 minRe-route
03 · Capability

Source rules and field mapping

Lead routing, assignment, and automation can all key off the source. An IndiaMART lead doesn't have to behave like a Facebook lead.

  • Different routing rules per source — IndiaMART to Team A, Facebook to Team B
  • Tag leads by product line, city, or budget the moment they arrive
  • Custom fields per source if a portal sends data the defaults don't cover

Same engine as Lead Distribution — source is just one rule among many

Routing rules · No-code
IFnew lead
Source = IndiaMART→ Team A
Source = Facebook Ads→ Team B
Budget ≥ ₹1Cr→ Senior reps
City = Mumbai · Site visit→ Field team
Else→ Round-robin pool
04 · Capability

Beyond portals — API, webhooks, and 30+ sources

Google Forms, your own website, Zapier, n8n, Make, Pabbly — every generic source is in. No per-integration fees.

  • REST API and webhooks for any form or system you already run
  • n8n, Make, Pabbly, and Zapier — bundled into Pro, not a paid add-on
  • Google Forms, Typeform, website widgets — captured and routed the same way portals are

Anything that can POST to a URL can feed Cratio

Pipeline · This week
New42
Ravi S.
Aisha M.
Kunal D.
Qualified28
Priya N.
Arjun V.
Demo14
Simran K.
Won3
Rohit S.
CUSTOMER STORY
"

We used to download IndiaMART leads every hour and paste them into a sheet. Now they land in the CRM, routed to the right rep, before the buyer closes the portal tab. The missed-call capture alone saved us a dozen walk-ins in our first month.

HS
Rishi Patel · Sales head · Real estate · Pune
RESULTS
portals connected natively
7
faster first response
47%
leads lost to duplicates
0
FAQ

Lead capture — common questions

Can't find your answer? Write to us at hello@cratio.co.

IndiaMART, 99acres, JustDial, MagicBricks, Housing.com, TradeIndia, and Facebook Lead Ads. These are built-in connectors, not generic webhooks — portal-specific fields like property type, budget, and city map directly into the CRM.

Never miss a
sales lead again.

Automate. Track. Close. One platform, three capabilities. Pay after go-live.

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